miFIN™ Lead Management software empowers your sales force to track leads effectively, across channels, and throughout the lead lifecycle, from lead generation to nurturing to conversion. miFIN™ modules are designed to capture all lead data, from demographics and occupational details, to the financial products they use, and the kind of financial services they require in the future. This is supported by a strong rule based eligibility engine to empower sales team to effectively respond to customers resulting in better and quick conversions.